Chat with us, powered by LiveChat Rainbow Cruises operates a week-long cruise tour t - BonPapers

Rainbow Cruises operates a week-long cruise tour t

Rainbow Cruises operates a week-long cruise tour through the Hawaiian Islands. Passengers currently pay $1,800 for a two-person cabin, which is an all-inclusive price that includes food, beverages, and entertainment. The current cost to Rainbow per two-person cabin is $1,440 for the week-long cruise, and at this cost, Rainbow is able to earn the minimum profit margin needed to operate the business. Rainbow competes with two other cruise lines and, to date, $1,800 has been the prevailing market price for the week-long cruises. Each cruise line provides exactly the same services to their passengers, but recently one of Rainbow’s competitors found a way to permanently lower its price to $1,500 per two-person cabin.Required:a. At a new market price of $1,500 per two-person cabin, calculate the target cost that will allow Rainbow to earn the same profit margin percentage it currently earns.b. Calculate the target cost reduction that Rainbow must achieve if it expects to remain competitive.c. Describe several cost reduction initiatives that Rainbow might explore to achieve its target cost reduction requirements.

Order an Excellent Paper with Bonpapers.com Writing Service

Bonpaper is a Custom Research Paper Writing service based in USA that is Available 24/7 to cater your needs. We have huge experience of writing essays about every possible topic. We have access to the online libraries, peer-journals, and news sites which makes it possible to gather enough data about the topic. 

We provide the plagiarism-free and grammatically perfect essay writing service to our clients. We have written hundreds of essays so far and our clients have gained excellent results as well.

Need Assignment Help?