10 Nov One of the original online travel agency sites, Tr
One of the original online travel agency sites, Travelocity, has been bookmarked by millions of people seeking low prices on airline tickets, hotel rooms, cruises, and rental cars. The site books $10 billion worth of travel annually to destinations near and far. Customers can search for flights on six major carriers, read descriptions before reserving at one of 20,000 participating hotels, compare car-rental prices, and click to browse and buy specially priced travel packages.1. Each year, Travelocity helps millions of customers find low prices on airline tickets, hotel rooms, cruises, and rental cars by providing a website that is easy to use. What type of business model is Travelocity using? Support your answer.2. Today, competition between Internet travel firms such as Travelocity, Expedia, and other online travel agencies has never been greater. What steps has Travelocity taken to retain its market share and increase revenues and profits?3. Why would Travelocity publicize the availability of telephone customer service when higher call volume raises the company’s costs?
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