10 Nov 81.When action plan budgets are aggregated into an
81.When action plan budgets are aggregated into an overall marketing budget, you can assume the budgeting method used is ________________.A. Per-unitB. Percent-of-salesC. Comparative-parityD. All-you-can-affordE. Objective-and-task82.Most marketing plan budgets are created and maintained by the use of ______________ that provide formulaic capabilities to perform scenario analysis on a variety of contingencies and see the impact on the budget. A. Custom softwareB. CRM softwareC. Excel spreadsheetsD. All of theseE. None of these83.________ must be in place from the outset of the planning process that specify the timing, procedure, and people who will monitor the progress toward the firm’s marketing goals and objectives. A. MonitorsB. ControlsC. Cross-functional teamsD. ManagementE. Fail safes84.____________ requires the establishment of different planning options depending on the expected case, best case, or worst case. A. Scenario planningB. ForecastingC. AlterationsD. Contingency planningE. Both scenario planning and Contingency planning85.You are responsible for contingency planning for your company’s marketing plan. You should create _______________ options.A. SeveralB. NoC. Expected case, best case, and worst caseD. Best of allE. Worst of all86.A marketing manager may wish to initiate a marketing audit when _________. A. The firm is about to undergo a major rebranding initiativeB. Evidence exists of significant marketing inefficiencies and poor ROMI and other metricsC. A new creative agency is coming onboardD. A recent change has occurred in top managementE. All of these87.Marketing plan controls involve _______________.A. The marketing and sales departmentsB. The marketing, sales, and customer service departmentsC. The accounting and IT departmentsD. The entire organizationE. The marketing and production departments88.__________ systematically review the current state of marketing within an organization including how things are done, by whom, with what controls, and with what level of success.A. Marketing controlsB. Marketing auditsC. Marketing plansD. Marketing instrumentsE. None of these89.A marketing audit may be needed in any of the following situations except when ____________. A. The firm is about to undergo a major rebranding initiativeB. Evidence exists of significant marketing inefficiencies and poor ROMI and other metricsC. A new creative agency is coming onboardD. A recent change has occurred in top managementE. the schedule calls for a routine audit to be done90.A marketing audit should include assessments about ______________.A. CustomersB. SuppliersC. EmployeesD. CompetitionE. All of these
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