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6-8. Perceptual positioning maps are useful for sh

6-8. Perceptual positioning maps are useful for showing consumer perceptions of brands in a product category. Search the Internet for guides on creating perceptual maps and create a map of your perceptions of brands in a product category of your choice. How can the brand you perceived least favorably improve? (AACSB: Written and Oral Communication; Reflective Thinking)

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